Nick Jones is currently focussing on the development of the Upstartcanada.com -- Canadian Bootcamp for Internet Startups event series.
Russell Field is a communications consultant who has participated in both corporate and educational e-commerce projects. He has an MBA from Queen's University and has launched and managed a small business. This is his second business book.
E-commerce, which only a year ago was an emerging sales channel in Canada, is now recognized as an enormous challenge to established companies. Whether you have been in business for 20 years or 20 weeks, the Internet levels the playing field and allows anyone to sell anything anywhere. But what does it take to succeed in this new marketspace?
The biggest mistake in setting up an e-commerce business is paying too much attention to the Web site and ignoring the other "details." This will lead to unfilled orders, irate customers, and lost business. In ecommerce: Critical Success Factors That Will Make or Break Your Online Business, Nick Jones and Russell Field identify twelve critical success factors that are fundamental to e-commerce success. Using case studies of successful Web sites and profiles of key personalities in the industry, this book shows readers how to do it right the first time.