Discusses how to incorporate the latest innovations in marketing and technology, how to develop a business model, select an online host, understand Web server and software basics, and market your site aggressively. Softcover. CD-ROM included. --This text refers to the Paperback edition.
Product Description:
Get the scoop on recession-proof online strategies
Packed with e-commerce survival stories, best practices, and resources
Get the information you need to thrive online — even in todays economy!
Today is a great time to launch an online business – the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right in. From fine-tuning plans and setting up a high-traffic site to marketing, customer service, and security, its just what you need to succeed!
The Dummies Way
- Explanations in plain English
- "Get in, get out" information
- Icons and other navigational aids
- Tear-out cheat sheet
- Top ten lists
- A dash of humor and fun
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