"...offers a wealth of information on how to design, build and maintain a successful web-based business...Two thumbs up."
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, youll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference, youll learn how to:
Create a custom business model for success.
Select the software, hardware and hosting service that will best meet your needs.
Master outsourcing, building traffic, order processing, and fulfillment.
Choose the type of site that will fit your needs, with real-world examples of what to do and what not to do.
Choose the right vendors and consultants to get the job done -- and learn how to manage their work effectively.
Build a web site that stands out from the rest.
Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.