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The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business

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by Janice Reynolds


Editorial Reviews
R2J2Studios.com
"...offers a wealth of information on how to design, build and maintain a successful web-based business...Two thumbs up."

Product Description:
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference, you’ll learn how to:

• Create a custom business model for success.
• Select the software, hardware and hosting service that will best meet your needs.
• Master outsourcing, building traffic, order processing, and fulfillment.
• Choose the type of site that will fit your needs, with real-world examples of what to do — and what not to do.
• Choose the right vendors and consultants to get the job done -- and learn how to manage their work effectively.
• Build a web site that stands out from the rest.
• Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.


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