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The Emarketplace: Strategies for Success in B2b Ecommerce


by Gideon Gartner (Foreword), Warren D. Raisch, Don Milley

Editorial Reviews

From the Foreword by Gideon Gartner, Founder of Gartner Group and Giga Group
"This book explores the changing business dynamics...that will interconnect individuals, organizations, and entire industries." --This text refers to an out of print or unavailable edition of this title.

William R. Hambrecht, CEO, W.R. Hambrecht & Co
"...At W.R. Hambrecht we see the principles outlined in this book put into practice everyday." --This text refers to an out of print or unavailable edition of this title.

Book Description
One trillion dollars. That's what's at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That's what's in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there.

Look no further than this comprehensive guide from two of the most respected professionals in the b-to-b realm. In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze. Drawing from their experience at MarchFIRST, one of the leading Internet b-to-b strategy companies, the authors outline strategies for making your product known. Invaluable case studies of companies who've already taken the plunge help readers construct reliable methods and models of operation. --This text refers to an out of print or unavailable edition of this title.

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