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Tracking the Early Growth of B2B eCommerce: an eMarketer Analyst Brief

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Editorial Reviews
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"Tracking the Early Growth of B2B eCommerce" is a collection of four articles from eMarketer’s Senior Analyst Steve Butler, author of The eCommerce: B2B Report: July 2001.

The Collection Includes:
"The Multiple Channels of Electronic Commerce" In the broadest possible terms, business-to-business e-commerce has been described as the migration of commercial activity from offline and legacy electronic networks to the internet. Faced with seven different choices for internet-based procurement, this articles examines the procurement professionals intention to buy over the internet.

"Estimating the Cost to Build a B2B Exchange" There are a lot of people trying to nail down the cost of building a business-to-business exchange, with estimates ranging from $500,000 to $150 million. Unfortunately, because no two exchanges are alike, there really is no straight answer. Here, however, are some useful benchmarks.

"A Closer Look at B2B Exchange Revenues" eMarketer expects a growing stream of B2B exchange revenue numbers to be announced, as third-party and consortia exchanges begin to trumpet their online activity.

"Survey Season for the B2B Community" At the same time that it’s earnings season on Wall Street, it also happens to be survey season for the business-to-business (B2B) community. Three separate surveys have been released providing fresh data that sheds more light on the current state of B2B e-commerce.


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