A Framework for Marketing Management, Second Edition
by Philip Kotler
Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.
Copyright © 2005 Artrm
.com . All rights reserved. Best viewed with IE 4 + browsers
at 800 X 600 resolution
Copyright © 2005 Artrm .com . All rights reserved. Best viewed with IE 4 + browsers at 800 X 600 resolution