Sponsored links

Energy Resources
Electric Power
Fossil Fuels
Natural Gas
Petrol Pump Management Software
Oil/Energy/Petroleum News
Enegy Resources Directory
                      (Alphabetical)   A | B | C | D | E | F | G | H | I | 
  J | K | L | M | N | O | P | Q | R | 
  S | T | U | V | W | X | Y | Z

The Guerrilla Marketing Handbook (Guerrilla Marketing)


by Jay Conrad Levinson, Seth Godin

Editorial Reviews

From Booklist
Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of the six major chapters--on advertising, minimedia, targeted media, promotion, telephone, and nonmedia--features from 4 to 14 or so techniques, including lists, common mistakes, definitions, examples, and glossaries. A breezy style highlighted by real-life success examples invites all readers to believe that they, too, can become guerrilla marketing gurus. Barbara Jacobs

Product Description:
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Branch Automation solution

The Petrol Pump Management Software

The Supermarket Management Software

Mobile Phone Shop Management Software

Copyright 2005 Artrm .com . All rights reserved. Best viewed with IE 4 + browsers at 800 X 600 resolution