Sponsored links

Energy Resources
Bioenergy
Coal
Electric Power
Fossil Fuels
Fusion
Geothermal
Hydropower
Natural Gas
Nuclear
Oil
Solar
Wind
Petrol Pump Management Software
Oil/Energy/Petroleum News
Enegy Resources Directory
                      (Alphabetical)   A | B | C | D | E | F | G | H | I | 
  J | K | L | M | N | O | P | Q | R | 
  S | T | U | V | W | X | Y | Z
                           petrolpump.co.in


Kellogg on Integrated Marketing

Search:
Keywords:

by Dawn Iacobucci (Editor), Bobby Calder (Editor), Dawn Iacobucci, Bobby J. Calder


Editorial Reviews
Review
"...competently tackles a wide range of important issues..." (Marketing, February 2004)

Product Description:
This cutting-edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. A must for today’s marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You’ll hear from:

• Eric G. Berggren • Stephen Burnett • Bobby J. Calder • Tom Collinger • Adam Duhachek • Lisa Fortini-Campbell • Nigel Hopkins • Dawn Iacobucci • Richard I. Kolsky • Maria Flores Letelier • Edward C. Malthouse • Francis J. Mulhern • Lisa A. Petrison • Andrew Razeghi • Don E. Schultz • Charles Spinosa • Paul Wang


Branch Automation solution


The Petrol Pump Management Software


The Supermarket Management Software


Mobile Phone Shop Management Software


Copyright 2005 Artrm .com . All rights reserved. Best viewed with IE 4 + browsers at 800 X 600 resolution