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MP Marketing with Student CD-ROM and PowerWeb

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by Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius, Roger Kerin, Eric Berkowitz, Steven Hartley, William Rudelius


Editorial Reviews

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.


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