The Photographer's Guide to Marketing and Self-Promotion
by Maria Piscopo
If you're a photographer trying to earn a living from your work, The Photographer's Guide to Marketing and Self-Promotion may be the best investment you make. Maria Piscopo has been a photographer's representative for more than two decades, and she has honed her message at innumerable industry conferences and workshops. In brief but information-packed chapters, Piscopo explains how to define the type of work you do, research different categories of clients, and persuade them to hire you. She deals with the nitty-gritty of portfolio presentation (how much do you show?), writing the selling "script" (what do you say and how do you tailor it to your audience?), and negotiating costs. Other chapters discuss how to work with a rep and a marketing coordinator. Throughout the book, first-person accounts by successful photographers add welcome practical details. While the level of detail on most topics is unusually thorough (where else are you likely to read about how to leave a voice mail message for a potential client?), a few areas could profitably be expanded or tweaked. There is a lot more to be said about styles and pitfalls of Web marketing, and the chapter on press releases could use the cautionary advice of someone on the other side (a newspaper or magazine editor). And maybe the next edition could lose all those distracting exclamation marks. Piscopo's cheerful, down-to-earth style is plenty persuasive without them. --Cathy Curtis
New technology and an increased reliance on stock photos have dramatically altered the world of professional photography. Digital equipment and client requests have altered the scope of the very meaning of photographer, while scores of professionals who began and ran their businesses by referral and word of mouth are being forced to re-evaluate their strategies. Photographers, whether beginners or seasoned professionals, need new guidance to face the changed landscape of their industry. The Photographers Guide to Marketing and Self-Promotion, third edition, by Maria Piscopo has been revised and updated to address the business in its state today.
Maria Piscopo, a professional photographers representative for more than twenty years, is an expert at helping photographers to find more clients and make more moneyno matter what the size of the individual operation.
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