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Mobile Disruption: The Technologies and Applications That are Driving the Mobile Internet


by Jeffrey L. Funk

Editorial Reviews
From Book News, Inc.
Mobile Internet technologies are "disruptive" in that the customer base is likely to be significantly different and larger than the customer base for regular mobile phones, as well as because of their important network effects in other technological areas. Funk (business, Hitosubashi U., Japan) describes aspects of this phenomenon, first exploring the key technological trends before turning his attention to mobile marketing, shopping services, navigation services, phones as tickets and money, mobile intranet applications, and platform strategy.Copyright © 2004 Book News, Inc., Portland, OR

Product Description:
* A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
* Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

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