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    Retail


    In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. Retailers are at the end of the supply chain. Marketers see retailing as part of their overall distribution strategy.

    Shops may be on residential streets, or in shopping streets with little or no houses, or in a shopping center or shopping mall. Shopping streets may or may not be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation.

    Shopping is buying things, sometimes as a recreational activity. A cheap version of the latter is window shopping (just looking, not buying).

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    This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Retailer.


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