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Retail / Product management
Product management
Product Management is one of the four areas of marketing. The other
three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like:
- What products to produce and sell
- What new products to add
- What existing products to discontinue
- How long will it take for a product to penetrate
the market
- How many products to have in the product line
- How to balance a product portfolio
- How to introduce a product to the market
- Whether to use a product differentiation
strategy
- What is the best product positioning
- What brand name to use
- Whether to use individual branding or family branding
- Whether to use product bundling or product lining
- What logo to use
- Product Life Cycle
considerations
- Planned obsolescence
considerations
See also
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