List of supermarkets
Kesko is a Finnish retailing conglomerate. It operates, among other things, in the Finnish markets for groceries, DIY and interior design products, agricultural supplies and machinery, consumer durables, and car sales. It also has subsidiaries in other countries such as Estonia, Latvia and Russia.
Kesko's loyalty card is called Plussa. Its closest competitor is the S-Group, which operates in almost the same fields as Kesko.
Ruokakesko (literally 'food Kesko') is Kesko's affiliate business in the groceries market. This is the most important field of Kesko's operations, with Ruokakesko generating more than fifty per cent of Kesko's annual sales. It is currently the market leader in groceries, with a market share of about 35 per cent. Ruokakesko operates approximately 1100 grocery stores in five differentiated chains, often collectively referred to with the popular term K-kauppa:
Ruokakesko has also lately started operating the no-frills Cassa grocery stores to compete with Lidl, which has recently entered the Finnish market. Ruokakesko's private brands include Pirkka, Euro Shopper, Costa Rica (coffee), and Rico (fruit & vegetables).
Ruokakesko owns, together with the Swedish ICA Group, the Rimi Baltic group, which operates supermarkets and no-frills stores in Estonia, Latvia and Lithuania. The company's market share in the three countries is approximately 15%, and it operates the Rimi chain for supermarkets, and the Säästumarket and SuperNetto chains for no-frills retail in Estonia and Latvia respectively.
Rautakesko (or 'iron Kesko') works in the hardware industry, selling building and DIY supplies. It is the market leader in Finland, with a market share of about 35%, and operates nearly 150 shops in the K-rauta and Rautia chains. Rautakesko's activities constitute about 15% of Kesko's total sales.
Rautakesko also operates in Estonia (where it has four shops and is the market leader), Sweden, Latvia and Russia. It also owns the controlling interest in the Lithuanian market leader UAB Senuku Prekybos centras.
Maatalouskesko ('agriculture Kesko') sells supplies and machinery for agricultural producers in its hundred stores in Finland. It also has subsidiaries in Estonia, Latvia and Lithuania. Maatalouskesko generates ten per cent of Kesko's total sales.
Keswell (consumer durables)
Keswell operates several different chains in different sections of the market for consumer durables. It constitutes ten per cent of Kesko's total sales. The most widely recognised chains operated by Keswell are:
VV-Auto is the business selling Volkswagen, Audi, and Seat cars in Finland. It has shops in Helsinki and Turku.
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