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Online Shop

An online shop, Internet shop, webshop or online store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. It is an electronic commerce application used for B2B or B2C

Price Comparison

An advantage of shopping online is being able to use the power of the internet to seek out the lowest prices for items or services. For example if you are buying a digital camera you should enter "digital camera" into a search engine or a price search engine. Most price search engines have the advantage of store ratings and reviews. Getting the lowest price is important but it is more important to make sure the merchant or store you are purchasing from is reputable

Steps when buying online

  • Browse product categories using a web browser
  • Put items into virtual shopping cart (or market basket)
  • Just as in a physical store viewing the contents of the cart can be done at any time Quantities of products can be changed or deleted
  • Checkout
  • Log in or register by choosing a username and a password
  • Enter personal data such as Billing address,Shipping address (can be different from the billing address),Phone number ,E-Mail address (usually optional),Choose means of payment,Choose delivery speed and method (post, courier and logistics service, etc.)
  • Confirm order:After editing the personal data a confirmation page is displayed so that the online shopper can approve, change or abort the order
  • Logout
  • Means of payment

    Online shoppers commonly use their Credit card for making payments, however some systems enable users to create accounts and pay by alternative means, such as:

  • Debit card
  • All kinds of Electronic money, Ecash (or digital money)
  • Cash on delivery (C.O.D.)
  • Cheque
  • Money transfer / delivery on payment
  • Postal money order
  • Once a payment has been accepted the goods or services can either be downloaded from the internet or delivered to the consumer via traditional means
  • Quick Facts

    Shopping on the Internet can be economical and convenient. Shopping on the Internet is no less safe than shopping in a store or by mail. To help ensure that your online shopping experience is a safe one

    The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, or purchase your favorite stock

    Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be "cyber" smart and make your online experience safe

    Online Shopping Tips:

    Hereís a list of tips you should consult when shopping online. Print this page and keep it in a handy place so it will be easy to review before you order

  • Trust your instincts: If you donít feel comfortable buying or bidding on an item over the web, or if you feel pressured to place your order immediately, maybe you shouldnít
  • Be knowledgeable about web-based auctions: Take special care to familiarize yourself not only with the rules and policies of the auction site itself but with the legal terms (warranties, refund policy, etc.) of the sellerís items that you wish to bid on
  • Double check pricing: Whether the product is being sold as new or used, be suspicious of prices that are too good to be true. Also consider carefully whether you may be paying too much for an item, particularly if youíre bidding through an auction site. You may want to comparison shop, online or offline, before you buy
  • Find and read the privacy policy: Read the privacy policy carefully to find out what information the seller is gathering from you, how the information will be used, and how you can stop the process. If a site does not have a privacy policy posted, you may not want to do business with that site. If it does have a privacy policy, there will probably be a link to it from the sellerís home page, or it could be included with the Legal Terms
  • Review the return, refund, and shipping and handling policies as well as the other legal terms: If you canít find them, ask the seller through an e-mail or telephone call to indicate where they are on the site or to provide them to you in writing. See Legal Terms
  • Check that the Internet connections are secure: Before you give your payment information, there are various icons and software programs that indicate that security software is in place. See Security.
  • Use the safest way to pay on the Internet: Pay for your order using a credit card. See Payment.
  • Print the terms: You should print out and date a copy of terms, conditions, warranties, item description, company information, even confirming e-mails, and save them with your records of your purchase. See Recordkeeping
  • Insure the safe delivery of your item: If youíre concerned about the safety of your package if thereís no one home to receive it, ask whether you can specify that the shipper must receive a signature before leaving the package. Or, it may be safer to have the package delivered to your office
  • Inspect your purchase: Look at your purchase carefully as soon as you receive it. Contact the seller as soon as possible if you discover a problem with it. Tell the seller in writing about any problem that you are concerned with, ask for a repair or refund, and keep a copy of your correspondence
  • Advantages Of Shopping Online

  • Convenient:Convenience includes the overall ease of finding a product, time spent on shopping, minimization of overall shoppoing effort (Schaupp & Belanger, 2005). Online shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores and spend their time on other important tasks and hobbies. Researchers idenfity convenience as a 'fundamental objective' related to online shopping (Schaupp & Belanger, 2005). This is relevant to 72% of online shoppers' claim that they would rather surf online than go to retail store to attain information about a product (Lokken et al., 2003). According to a study, 72% of online shoppers chose convenience over privacy (Bhatnagar, Misra, & Rao, 2000). In addition to ease of finding products online and shopping time reduction, consumers can shop without time limitation with 24-hr access at their convenience because the World Wide Web never closees. Lokken mentions 24-hr access as a beneficial characteristic of online shopping (Lokken et al., 2003). Also, consumers can exchange information online through chatting and discussion forums to help them make wise consumer decisions
  • No need for vendors and no pressure to buy:Online shopping benefits both the society as a whole and individuals. The society can save human resources when consumers help themselves by browsing freely online instead of asking for assistance from vendors. In addition, consumers are freed from the pressure to buy from the vendors and can spend more time to make wise purchase decisions. But it is imorpant that Web sites have good product descriptions because it is one of the significant condition that satisfy consumers
  • Infinite shelfspace" available:Consumers desire a variety of products because they look for the right product that will fully satisfy them. There is infinite variety of products available online because online shopping allows consumers to browse through products that are made all around the world without geographical boundaries
  • Able to compare product price and features:With the online tools that enable product comparison, consumers can compare product prices and features to make a better decision with less effort
  • Disadvantages Of Shopping Online

  • Enjoyment of retail shopping lost:Many enjoy shopping with others and it is often a good way to make social connections. When shopping independently online, the enjoyment is lost
  • Privacy and security issues:Privacy is the number one reason that non-online shoppers do not shop online. Almost 95% of Web users have declined to provide personal information to Web sites at one time or another when asked (Hoffman, Novak, & Peralta, 1999). Another recent study has found that privacy was the top concern of customers while security ranked bottom (Schaupp & Belanger, 2005). This proves that many do not trust the privay of the Internet and are concerned with their credit card fauds, unwanted solicitation, and use of their information for other purposes. Security of Web sites is not the top concern because many shop on Web sites that they trust so that other factors appear to be more important than security
  • Access to the Internet and computer necessary :Because one needs money to buy a computer and to have internet connection, online shopping seems to be limited people of reasonable amount of income. Also, since it is harder to learn computer at an older age, the elderly people tend shop at traditional retail stores
  • Product category risk :Product category risk is related to functional products such as apparel, perfume, and electronics, that have functions that cannot fully be expeirenced online. Online shopper are worried that the products will not be what they have expected by viewing online. This is a clear disadvantage of onlins shopping because it shows that "the likelihood of purchasing on the Internet decreases with increases in product risk" (Bhatnagar, Misra, & Rao, 20000, p. 100). Apparels in particular had negative rating in online shopping because of it is difficult to feel and see the texture of color online that is incomparable to going to a retail store, even with magnifying tools online. Also, one cannot try on a clothing before buying it online, so it would be very inconvenient if the size did not fit the person and he/she had to return it
  • Too many choices:Although having access to a very large number of products is highly desirable, consumers have limited cognitive resources and may simply be unable to process the potentially vast amounts of information about these alternatives (Haubl & Trifts, 2000). Online stores need to provide the variety in an organized way that will facilitate shopping online
  • Online shopping is quickly becoming one of the top Internet activities. It is estimated that by the end of year 2000, spending online will amount to $128 billion and that by 2002, this figure will grow to $300 billion. While most of this revenue is generated through business-to-business sales (as much as 77%), it is expected that sales through business-to-consumer will increase. But there are many things that need to occur in online shopping to generate higher revenues for the consumer

    Online shopping today is an incomplete, fragmented, and sometimes frustrating process. Merchants need a way to set themselves apart from their competitors by factors other than price in order to successively compete in the online environment. Merchants need a cost-effective way to generate customers and increase their revenues. Merchants web sites need to deliver a shopping experience that addresses all of the consumer needs

    The consumer who has a general product need, but may be unsure about what features to look for, may need access to information from online consumer help, descriptions of product features, comparisons of features, and detailed data about the product. The consumer would need another source of information, such as news group postings and discussion forums for feedback from other consumers who have purchased the same product. This joining of advice and information would help generate revenues in online shopping

    Growing consumer acceptance of online shopping is forcing both merchants' efforts to capture their share of online shopping dollars, and web destination sites' efforts to offer compelling, competitive online shopping to their users. Online shopping must continue to expand its services. Consumers are not looking for a shopping experience that duplicates the frustrating experience of shopping in the physical world, but instead seek an environment that enhances the process and removes the obstacles to consumer acceptance and enjoyment. Consumers and merchants both desire a safe, simple and comprehensive online shopping experience that will truly realize the range of power of the Internet

    As online shopping continues to change, merchant relationships and consumer patterns will be established fast. Any site able to offer a complete, compelling, and engaging shopping experience for their consumers will have a huge advantage over those that are not able to do the same with their business. Since consumers control the experience they receive from shopping over the Internet, they need to find a way of managing the amount of information available over the Internet. Sites that are able to offer this information and present it so that it is easy to understand, will become the preferred format of online shopping

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